Utilizing Apps & Online Tools for Lead Generation

Customer expectations are quickly changing in today’s digital era. Maintaining your brand and expanding your customer base is becoming more difficult due to the rise of online marketing and social networking. Customers expect businesses to not only have stellar websites, but also keep pace, create and update social media profiles on Facebook, Twitter, and other social media channels. Additionally, considering 89 percent of their mobile browsing time is spent using apps rather than websites, consumers have begun to expect that businesses will release at least one app they can interact with.

With all this in mind, your company needs to have an active content marketing campaign that is “always-on” so as to take advantage of business opportunities that may arise at any moment; utilizing apps and online tools for lead generation is a great way to do so. Here are some apps and tools that you can use to your advantage:


According to Quickbooks (which also highly recommends the next two tools in this list),  ConvertKit is one of the best email marketing tools out there. Built with bloggers in mind, its easy interface allows you to build multiple drop campaigns that can be used to nurture leads and build courses.


Insightly is a CRM software that helps you nurture and manage leads, discover connections and deliver projects. It can be used alone or with a team, easily integrating into other apps like Dropbox, Evernote, MailChimp and QuickBooks. If you correspond with clients often but have trouble keeping track of conversations and email threads, Insightly is the tool for you.


The difference between a lead and a visitor is how long they stick around. Leadpages helps you turn your visitors into leads by creating professional and beautiful pages without the need to hire a designer. It’s one of the best landing page builder tools out there, with an interface that’s easy and intuitive. In terms of lead generation, Leadpages also features an A/B testing tool and an SMS opt-in feature. If you’re not convinced, check out one of their many templates to see how you can build captivating landing pages that will hold a visitor’s attention.

Google Keyword Planner

Most marketers should be familiar with Google Keyword Planner. This free tool quickly allows you to discover which high ranking words you should use to create engaging web copy. In turn, this will passively increase the number of leads that visit your site. Considering Google’s dominance as a search engine, Keyword Planner is definitely a tool you’ll want to have in your arsenal.


It’s very important to know what people on the web are saying about your company and its products. After all, internet chatter can strongly influence lead generation. Brand24 provides you with active social media monitoring. Its simply designed mobile app and web-based portals provide real-time reports so that you can always stay on top of what’s being said about your brand.


HubSpot allows you to monitor marketing campaigns from start to finish so that you can quickly identify weak spots that may lose you customers. It’s a great tool for keeping your sales and marketing teams on the ball, helpful in preventing lack of information and catching misapplied marketing strategies. HubSpot is useful in determining which of your nascent lead generation endeavors are most effective, maximizing your success rate. Perfect for managers, HubSpot allows you to craft an effective and easily monitorable campaign.  


In terms of lead generation, Intercom is an interesting new development. This tool allows you communicate directly with leads who are visiting your website. It’s fully customizable, so you can change setup rules as per your preference. For example, if a user spends more than 60 seconds on your pricing page and is on their second visit you could display a message of your choice, after which an operator on your team can then speak directly with the said website visitor, or even convert to a video chat from the live chat window. Venture Harbour describes Intercom as the marketing tool they’re most excited about right now, and recommends checking them out even if only to understand the potential of what they offer.

These online tools and apps are some of the best out there for capturing and generating more leads. Wherever you are in terms of your digital marketing campaign, these tools should help you get to the next level.

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