One can never overemphasize the importance of link building in search engine optimization (SEO). As an SEO marketer, you know very well that high-quality links can boost your search rankings and improve the amount of traffic coming to your website.
However, what remains debatable is which link building tactic is the most effective for that objective. With so many options to choose from, it’s hard to feel entirely sure that you’re approaching link building the right way.
On the one hand, it can be tempting to do the bare minimum by sticking to what already works. In this scenario, success is almost guaranteed, but there may not be a lot of movement in your learning curve.
If you’re up for the challenge though, you could try your hand at the more underrated link building tactics in SEO. While these tactics don’t necessarily mean they’re more challenging to execute, not all marketers are willing to cross over new and unfamiliar territory.
One of the ways to resolve your dilemma in developing your link building strategy is to assess what kind of industry you’re in. If your business belongs to the more established or competitive industry, you should be ready to proactively build links using a combination of time-tested techniques, as well as more innovative approaches.
On the other hand, if your business is in a newer but fast-growing industry, you may be able to find better link building opportunities by engaging with influential bloggers or building a community.
Still, it’s important to remember that there’s no single best approach to link building. That said, you should be willing to try new things, keep measuring your results, and tweak your strategies until you discover the most effective formula for your SEO campaigns.
Here’s an infographic that highlights the different methods you can use as an SEO marketer, with major attention given to underrated link building tactics, including tips on how to implement them.
Oscar is Spiralytics‘ “wisest” Online PR Specialist. His outstanding relationship building skills have been honed by years of experience helping companies in all sorts of industries to manage their brand image. This guy eats strategic outreach for breakfast!