Thinslices – “Dragobete” Employer Branding Campaign
For the Romanian equivalent of Saint Valentine’s Day, Thinslices decided to launch a brand awareness campaign which would make people fall in love with the brand.
The creative concept involved referring to traditional Romanian sayings, which were both emotional and humorous. In addition, several videos of company employees were filmed, in which they explained what made them “fall in love” with the company.
By deploying a digital marketing campaign with a core message heavily promoted on social media, we helped the IT company generate approximately 90 leads (CVs).