Predicting Analytics: Three Big Trends in Data Analytics

With nearly every business using data analysis across the country for better customer service and marketing strategies, this year has already shown an increase in analysis technologies and tools. But what does data analytics really mean?

Well, big data analytics is the process of examining both large and varied data sets to uncover things like hidden patterns and market trends. This information is then used by companies to manage the data lifecycle, which is also known as data curation — a process scientists use to proactively preserve information utility and value. That said, it should come as no surprise to hear that data analysis is changing the world by leaps and bounds and continues to show indications of drastic growth.

These technological advancements have also begun to better our experience on the web. So, as the year continues to unfold before us, there’s one thing you can always count on: the continuous growth of data analytics in our daily lives. Remember, these insights are not only used to make rational business decisions, they’re also used to better our experience in things like online retail shopping and in-store transactions. Here are three ways advancements in data analytics can transform the future as we know it:

Advancements in Machine Learning

Believe it or not, 20 years ago, machine learning was only used as stage props in futuristic sci-fi movies. Nowadays, however, computer coding is more important than ever before. How? Because computers, along with smartphones and other mobile devices, are now able to programmed to do certain things.

Aside from having the ability to be programmed to things on their own, they also have the ability to make adjustments accordingly using various updates. Similar to humans making behavioral corrections based off of their environment and situation, machines too are now capable of adapting to their environment by taking processed information and using it to suit their current situation.

How is this possible? In short, computers not only recognize certain patterns in existing data, they also use new information to set new data rules. This is how major business organizations are getting their data — by allowing machine learning to obtain insight about future outcomes. So the next time you ask yourself, “How is technology changing the way we do business?” you’ll have a better understanding of the progress being made from a technological point of view, which can help put everything back into perspective.


The internet of things (IoT) is an internet platform used to connect everyday objects. But as more devices connect to the internet, the more likely it is for things to slow down, which is why companies have to work harder to accommodate these changes. Things like cell phones, tablets, computers, lights, alarms, smart cars, and wearable devices all connect to the internet and have the ability to produce an enormous amount of data. What does this mean? It means organizations must constantly change and upgrade their technology platforms, cloud servers, and of course, security systems. This will reflect that they can stay up to date on things and can manage being connected to a platform with billions of users.

Predictive Analytical Analysis

In order for companies to stay relevant within their own market, they must use be willing to use certain analytical tools like advanced segmentation, and education automation to their advantage. Why? Well, because it’s no longer enough for business owners to just rely on things like historical data analysis to help them remain pertinent in today’s market — meaning that companies now have to find different ways to predict what their business future will look like as far as outcomes, risks, and opportunities. How do companies find this out? By using predictive analytical analysis.

In other words, the predictive analysis is used to help business owners make well-informed, fact-based decisions. This helps them reduce the risk of losing money and instead create more valuable marketing opportunities that will target consumers. If done correctly, predictive analysis can even detect potential fraud outcomes long before they happen.

Although these three trends are important for any modern business to be successful, like most things, they change over time. That’s why it’s important for businesses to stay well equipped, especially in a digital age. As the year unfolds, expect to see data analytics become less specialized and more widespread across multiple career fields.

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