A Guide to Creating a Perfect Portfolio Website

Today, everyone is a creator. The internet has revealed, and perhaps even necessitated, a level of creativity possessed by average individuals that the world would never have known about without it.

While the best work often gains popularity online, it usually does so without attribution. Think about it: How many of the things you share every day can you attribute to a creator? That is why it is so important to have a portfolio website.

A portfolio website is your place online where you can showcase your work to the masses. Portfolios are specially designed to optimize your content and put a spotlight on its creator.

Here are some things you should know before creating a portfolio site of your own.


Designing a Portfolio Website

One of the most important parts of a portfolio website is the design. Not only will a good design attract more users, it will also elevate and augment the works you wish to display on your website. That is why it is crucial to find a website theme that provides you with form and function. Some website builders offer these template options as well.

There are thousands of templates out there, but to find the perfect one, I recommend pursuing these features:

Responsive Design

You never know what device your visitors will use to access your website, which is why you need to ensure that it looks good on all of them. A responsive design will ensure that no matter how big or small a screen is, your website will be presented in an optimized way.

Readable Typography

Your portfolio website exists to display your works, your writings, and your writings about your works. Because its function is so limited, it’s important to find a theme that offers the cleanest and clearest fonts, providing an optimized reading experience.

Full Customization

If you want to truly make your theme your own, ensure that you will be able to customize it as you see fit. Most themes allow you to change logos and layouts, but if you can find one that also enables you to change colors and other styling options, your site will be all the more distinct.

Once you settle on a design that works for you, it’s time to move on to what you should actually include on your site.


What to Include on a Portfolio Website

A portfolio website should include only your best works. Visitors have a short attention span, so it’s crucial to show them the pieces that represent you best. This is especially true if you are a writer. Keep it short, but provide links to the full version of your work.

If you create 3D works, try to include photos of all angles or even a turntable model that users can interact with. The more detail you provide, the fewer inquiries you will get from those who simply want more information.

Your portfolio should also be as varied as possible. Not only does a variety of different items increase user interest, it also conveys that you are multi-faceted.

A portfolio website should also tell users a lot about who it represents. Although it may seem obvious, including your name or brand name on your website is crucial to giving your work the credit it deserves.

Your  ‘About Me’ page should provide visitors with your details, including your rates and other pertinent details, but it should also provide more background information about you as a person. People love a good story, so the more you can embellish, the better.

Of course, if users can’t contact you, then all of this is for naught. A Contact page (or section on your About page) is the most vital component on your portfolio website. Users who enjoy a work are usually not shy about reaching out and learning more.

Finally, all good websites – portfolio or otherwise – should include a blog. A blog is a great tool for casually keep up with your audience, making announcements, and even increasing your visibility on search engines. The more you write, the greater your chance will be to not only be found online but also to be considered an expert in your field.

The lifeblood of any website is content. As long as you keep creating, producing, and impressing, you will see amazing results.


Brandon is the man behind WebsiteBuilderInsider. Although he didn’t receive any formal training, he has dedicated most of his time to becoming an authority on everything web related. When not online, Brandon is most likely eating, sleeping, or doing something else to maintain his unhealthy addiction to the internet.


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