The social network giant launched a global product called Workplace. Their goal is to replace the mailbox, Intranet and other internal communication tools currently used by companies throughout the world. It works by letting employees collaborate in real-time. It was also designed to compete with Salesforce’s Chatter and Slack, as well as Microsoft’s Yammer.
How Workplace got its start
Two years ago, in Facebook’s London office, they developed the initial concept called “Facebook at Work.” Since then, they have tested the product on 1,000 companies worldwide. This also means it is the first Facebook product launched outside of the United States. Julien Codorniou, director of Workplace, said “We combined the things that already exist into a single tool that will allow employees to display a wall of information, like on their private profiles.”
Is it part of the Facebook ecosystem?
Since Workplace was created outside of Facebook’s current ecosystem, it is separate from the social network. You’ll notice that instead of Facebook’s blue, it use grey as the dominant colour.
Do you need a Facebook account?
Workplace can be accessed via computer or phone. You don’t even need a Facebook account. For company employees, they can access the platform using their work email address. Moreover, the service will only be used for intra-office data. As a result, it will be completely owned by the business. Facebook said:
We’ve brought the best of Facebook to the workplace – whether it’s basic infrastructure such as News Feed, or the ability to create and share in Groups or via chat, or useful features such as Live, Reactions, Search and Trending posts. This means you can chat with a colleague across the world in real time, host a virtual brainstorm in a Group, or follow along with your CEO’s presentation on Facebook Live.” Cordorniou added, “At the moment we have 1,000 companies that have already switched to Workplace before the worldwide launch, creating 100,000 groups.”
Some early adopters include:
- Royal Bank of Scotland
- Save the Children
It is mobile first
Danone has had 5,000 employees test the platform over the course of 15 months. They eventually plan to move 100,000 of its employees onto the platform by the end of the first quarter next year. Company executive Francisco Camacho said People are more mobile now, so when they have the platform in their hands, they are being able to connect with each other faster, to share ideas faster and react faster.” Currently, the top five countries using Workplace are:
Codorniou also stated, “There is a potential worldwide market of 2.5 billion employees, who have no similar product to choose from. Our ambition is to connect the world, which has to happen through the world of business.”
How much does it cost?
The price is based on connected employee. Subscribers will pay between $1.10-$3.30 per employee. Although, NGOs and educational establishments will get the service for free.
While some people believe Facebook is only good for social activities and marketing, that perception may soon change. It seems they’re taking the workplace seriously, and that was an intended pun.
About the author
Katrina Manning is a content marketing specialist who has penned thousands of articles on business, tech, lifestyle and digital marketing for a wide variety of global B2B clients. She mostly writes for www.leadpath.com and she is also the author of three books and is currently working on her fourth. In her free time, she enjoys fundraising for charitable causes, playing with her cat and baking.
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