Beaglecat Case Study Series: Nuvei Romania, an employer branding campaign

About the client 

Nuvei is a global payments technology company headquartered in Montreal. Nuvei’s payments business spans more than 200 markets, with local acquiring in 46 markets and businesses able to accept more than 150 currencies and 530 alternative payment methods, including cryptocurrencies. The company went public in September 2020 with a $700 million initial public offering on the Toronto Stock Exchange. At the time, the Canadian IPO was the largest ever technology company offering on the Toronto Stock Exchange. A year later in October 2021, Nuvei closed a $424.8 million IPO on Nasdaq.


As a global company, Nuvei has offices all around the world, including Brazil, Israel, Hong Kong, Italy, Sweden, the US, and more. In 2021, the company decided to open an office in Iasi, Romania. To help Nuvei build a strong employer brand, we started our collaboration with several goals in mind: 

  • Goal #1: increase Nuvei awareness in Iasi (as a result of an acquisition, the name Nuvei was new to the Romanian market)
  • Goal #2: recruitment 


Following an in-depth company analysis, we created a unique campaign concept based on an internal employee survey done by Nuvei. We worked closely with the company’s HR and software development managers in Romania to learn more about their core strengths and key differences that made Nuvei different from its market competitors. 

For the 1st quarter of 2022, we set up a 1st campaign based on the slogan “Own your career. Make it an exciting journey”. 

The idea of a journey came after we found out that Nuvei’s retention rate is higher than that of most tech companies in Iasi. Many of the employees joined over 5 years ago, some of them have been with the company for longer than 10 years. They’ve grown together, and evolved professionally, jumping from junior to senior positions. 

To the people of Nuvei, being with the company has been – and continues to be – an evolutionary journey filled with interesting projects that kept them challenged and excited. 

The approach 

We launched the campaign both online (landing page, Facebook Ads, LinkedIn Ads) & offline (street banners/shelters). 

To keep things fresh and interesting online, we changed the visuals every 2 months, as well as the copy in paid ads. 

The results 

Promo duration: 3 months

Channels targeted: Facebook, LinkedIn 

In 3 months, we obtained the following results: 

  • Google Analytics: 3,000 Unique Page Views for our landing page:
  • LinkedIn Paid Ads: 836 clicks 
  • LinkedIn Impressions: 146,614
  • Facebook Paid Ads: 5,346 clicks 
  • Facebook Paid Reach: 120,864
  • Facebook Paid Impressions: 781,607