Tools for Digital Marketing. Part 3. Content Creation.
Pimp your articles
If you’ve already overcome writer’s block and have managed to wind a few ideas around, you’re on the right track.
After structuring your ideas, after having found the perfect keywords to improve your site visibility, you’re getting down to the fun part – the actual copywriting.
We mostly start writing only after we’ve planned the structure of the article, so that things stay organized. If you haven’t yet reached this stage, try jotting down the ideas first, reorder them according to a proper skeleton and only then get to writing.
We’ve hereby aggregated a list of tools that help us better organize and edit our content – both the written and the visual one.
We’ve only resorted to Hubspot a couple of months ago and we have to say we were not disappointed. We had been working with WordPress for quite a while and were very sure there was no better option. Needless to say, Hubspot exceeded our expectations and made our job a lot easier. Hubspot functions as a complete marketing software platform, that can beautifully handle SEO, analytics, email marketing and social media distribution. We’ll mention the advantages of creating content via Hubspot.
Writing is done directly from the “Content” section of the platform and only involves typing in words. Editing headlines is easy, as is the insertion of a “Read more” separator or of a self-customized call to action, just like the one below.
The greatest part about Hubspot is that, while editing the content, an actual version of the real article, as it appears on the website, is mirrored on the right part of the screen. Any modifications performed on the text can be visualized on the spot.
And advantages don’t end here. Before saving the final version of your piece, an “SEO View” of the text will be displayed on the right, telling you:
– how many times the keywords you selected were used
– if the photos you used are search engine-optimized
– if you have used any internal links
– if you haven’t forgotten to write the meta-description
The basic version of this copywriting tool can tell you if the URL of the page you’re currently editing can be found elsewhere on the web. Its Premium version can show you if what you’re writing is unique and original – you wouldn’t want Google to penalize you for copying the content on the websites you use as resource.
From the same category as Copyscape, Siteliner will tell you if there is any duplicate content on your website. This way, you’ll know what keywords to avoid. Additional features include size of your page or duration of page charging. For instance, if the photos you use to support your article are too large, you’ll get a notification that the loading time or the actual size of your page is higher than that of a regular page.
This one is particularly useful for content marketers and for copywriters that take great care in how they formulate the sentence. This tool helps you see if what you’ve written isn’t too long or too hard to grasp by the target auditor.
Once inserted in the app, you will see which sentences are difficult to read, as well as how many adverbs or verbs in the passive voice you’ve used. Every eventual mistake is accompanied by an effective tip on how to avoid it.
One of our favourite tools for adding motion to our texts is Awesome Screenshot. We evaluate mobile apps and mobile products a lot, which makes illustration imperative. Simply mentioning a number of features in an app or discussing them without showing what we mean would make things a bit too abstract. And content for tech startups should be anything but that.
This wonderful tool can help you screenshot the desired part of the app without including the ensemble of the page (bookmarked websites, tabs and date/time) that normally appears in a screenshot. The image is saved as a neat png file, immediately ready for use.
We know you love infographics. We do, too. But we also know it takes time to create them. And, even though it’s an effort well worth your while – search engines really do love images – you might find them difficult to accomplish, without the involvement of a professional designer.
Piktochart understands this need and offers you a few templates for creating fun, interactive presentations. The best ones come at a cost, but there remain a few decent ones that are free of charge. All you need to do is insert the data you need in a given template. Photos, numbers, tables – they can all be part of your final result.
Another tool, functioning on the exact same principles, is Infogr.am.
A wonderful tool for generating creative images, that impact your reader with both words and visuals, is Wordle. A similar one is Tagxedo. We absolutely love it for summarizing the content of an article, while simultaneously generating a creative, fun to watch image.
Resources combining text and images
An image speaks more than 1000 words. But if you want it to be even more evocative, you can always check this awesome tool, that can help you annotate your photos with all the extra media resources you want. Say you have a mobile app and want to show your users what one of the features does. All you need to do is link to a blog post that details that certain feature. Or to a Facebook account.
If, at any point during your article editing, you feel like spicing up your text, Storify can be a probable solution. It collects information from all social media channels, and adds it up to form a cluster of pieces focusing on the topic of your choice. Let’s say you are writing an article on the latest mobile news. Gather all of the more or less recent Twitter or G+ posts on the topic, to create a story that can be published and introduced in your article storyline. We normally use it to insert our recent Twitter posts into some of the articles we write. Just as here.
Our next article will show some of our favourite social media tools, that we use at the end of the content creation phase.
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