How well-received was your article?
Once the copywriting has been finished and the content distributed on social media, it’s time to assess your work performance.
Which is why we’ll be presenting you a few tools for evaluating content. Hubspot is our first choice, as we use it daily for monitoring our website performance.
From the moment you publish your blog article, Hubspot offers you the possibility to see how many views it has had, how many clicks the call-to-action attracted and what the overall performance of your blog article is.
Social media distribution
Hubspot makes it easy for you to see how your social media activity has been doing.
All of the favourites and the retweets, all of the conversations including your Twitter handle or your Google+ profile are displayed in the “Monitoring” area, making it easier for you to interact with your followers. A major plus of this tool is the capacity to monitor how your competitors are doing in terms of social media posting.
Simply insert the phrase you intend to base your content distribution on and you can get instant email notifications whenever somebody else posts a tweet or a Google+ update.
Hubspot is literally one of the most user-friendly tools we have come across so far. It has all the benefits of Google Analytics, without the inconvenience of having to deal with data that can sometimes be too technical.
Overall website performance, overall blog performance, as well as landing page statistics for the current and previous months make it our number one choice when it comes to tools for evaluating content and social media performance, in general.
Any paid campaign can be monitored by simply connecting your Hubspot account to your AdWords link.
You’ve definitely used it before and our advice is to stick to it, especially if you don’t yet have the means to fund a Hubspot subscription.
Browsing through the acquisition channels, the general demographics of your audience or simply assessing the number of views your blog article has counted are but a few of the simple, yet useful means of analysis offered by Google.
After all, the number of inbound links your article generates is a direct measure of its success.
An upgraded account for this tool even allows you to check on your competitors’ inbound links.
By taking a look at their inbound success you can evaluate and tweak your ongoing writing direction. What are they doing right and you’re not? Or, alternatively, what are they doing that you should avoid?
A major plus of this tool is the capacity to show you insightful information on how the links are perceived by Google – are they indexed, are they “no follow”?
Knowing where you appear on Google can make it easier for you to contact those interested in your content and discuss “the terms” of your backlink appearance.
Another wonderful tool that Google offers is the Google Webmaster Tools.
Whereas a deeper knowledge of all its features is mostly an appanage of an SEO consultant, some of the basic ones are easy to grasp even by the more uninitiated.
For instance, the “Search Queries” section can tell you if any of the words you’ve used in your articles are of interest to Google, and if your recent articles have triggered any inbound links.
Offering an overview of your Twitter presence, Kred lets you see how many times your Twitter handle has appeared on Twitter, what the top communities of which you take part are and what your overall Kred Community score is.
Just so you know how to trim your daily tweets.
This was the last article in our series of content marketing tools. A number of tools for keyword research, market analysis, idea generation, copywriting, social media distribution and for content evaluation were presented. We hope you’ll find them as useful as we do.
[Image credits: Wayne Dixon]