Let’s face it: Link building is a challenge. And it is getting more invasive with the ever-changing algorithms of Google.

But despite the hurdles, we can all agree that link building is crucial for SEO. In fact, Google counts links as one of the top three factors for ranking in the search engine, which ultimately equates to an increase in traffic. 

A higher number of quality backlinks also helps generate more sales, build credible authority in your niche, and even give users access to your content.

Generally, marketers aim for backlinks via broken link building, guest posts, online directories, etc. Recently we came across the HARO service that has proven to be a much easier way of bringing opportunities, rather than searching for them. Or spending hours writing guest posts. 

You can build quality links in a short amount of time using HARO, short for Help a Reporter Out, using a three-step formula. To start, all you need to do is:

  1. Sign up for a free HARO account
  2. Search for opportunities relevant to your niche
  3. Make a brief pitch to the reporters

The three-step formula combined with a few tried and tested techniques is a surefire way of getting backlinks. If this sounds interesting, read this complete Link Building Case Study on How the author managed to build 33 links within 6 hours using the HARO service.