This week’s favourite content marketing and SEO reads come from MOZ, Crazyegg, Contently and Goinswriter.
Https are good for the health of your website, so you should know how to use them to your advantage. MOZ teaches you how to do it.
Social proof is good for user conversion, everybody knows it. Exactly how does it work? Crazyegg seems to know it.
What is native advertising and what does trust have to do with it? By Contently.
How do writers cope with the era of podcasts? Goinswriter knows it better than anyone.
Some small startups manage to make it. Monitor Backlinks is one of the examples.
Photo credits: [Kelly Sue DeConnick]