When selling items online, you can’t act like a salesman who is too pushy. This is not how it works for online audiences. You need to lure them in buying what you offer without necessarily sounding too desperate. Not only is it bad for your business right now, it could also tarnish your brand. Even if you have great products to offer, you are not convincing people to buy them.
This could be one of the reasons why you have a low conversion rate. You have a lot of visitors to your website, but none of them is interested in buying your products. The moment they see your page, it might be all about selling products. They don’t see anything else that may be of use to them.
There is a need for you to know how you sell online. You need to make sure that your website is not just about the products, descriptions, prices and images. It has to be more than that. They need to know more about the advantages of buying your products. You can have a page where informational blogs are published. You should also have a testimonial page so they can see what other people have to say about your products and services.
The entire website must not look like a marketplace where only buying and selling takes place. It doesn’t have to involve money all the time. Perhaps, they can just visit because they want to learn something new from you. This helps in earning their trust.
Before you know it, they have already been converted into actual buyers. This is how you increase your conversion rate without sounding so desperate.
Below is an infographic containing other tips to help you improve your website. By implementing these strategies, you can see positive changes on how people receive your business.
About the author
Sarah Smith has spent the past few years working for SEO strategists and online business owners. She now helps out at StartBloggingOnline and enjoys helping people make the most out of their blogs.