Every business is seeking to increase their revenue, but in order to do this, they must generate leads. Without potential buyers, conversions will never happen at the rate they could. Email marketing continues to be one of the top methods for generating leads, but only if it is done correctly.
Today I’ll show you some of the best tips and practices for a strong lead generation campaign. We’ll follow that up with an infographic from OnBlastBlog that will help you further build the foundation for the most successful email marketing campaign you’ve run thus far.
The Secret Ingredients For a Successful Email Marketing Campaign
The rise of smartphones, tablets, and wearable tech has changed the playing field, but email is still a major part of everyone’s lives. Think about how many times you check your email on a daily basis, and you’ll see what I mean.
So, how can businesses use this channel of communication to draw in more leads to their marketing funnel? Try some of these tactics when setting up your next campaign:
- Provide a newsletter with relevant and valuable content exclusively to the subscribers.
- Create triggered emails that are sent when specific actions are taken. These act as lead nurturing messages personalized to that action (such as a “thank you” for buying)
- Segment your email list based on user behaviors or their purchase history
These tips just scratch the surface. Check out the infographic below for everything you need to start a successful email marketing campaign! Let us know if it helped you in the comment section below.