Beaglecat Case Study Series: Valantic employer branding campaign

Beaglecat Case Study Series: Valantic employer branding campaign

About the client

Valantic Romania – subsidiary of Valantic International

Context

PROBLEM: low response to HR from potential candidates

We started working with valantic Romania at the beginning of the year 2021. Throughout 2021, we had 2 goals drafted out:

Goal1: increase company awareness with at least 10% (as a result of an acquisition, the name valantic was new to the Romanian market)

Goal2: recruit back-end developers (at least 20)

Solution

Following an in-depth company analysis, the campaign concept was created after an internal survey from which we extracted several of valantic’s main strengths. 

We ended up choosing the slogan “Togetherness, our strength” because “together”, “teamwork”, “great colleagues”, “transparency”, and “autonomy” were among the most used keywords mentioned in the survey. 

We adjusted the campaign every 3 months to keep things fresh and interesting for our main target audience (back-end developers).

THE APPROACH: 

  • Emphasize the core attributes that made valantic Romania a great company work for (based on the answers we got in the employee survey).
  • Mention the fully remote work environment for candidates that wanted to WFH
  • Leverage the above-market compensation package offered (this was done via inMails on LI.Valantic recruitment marketing