About the client
Amazon Development Center Romania (12 000 employees)
PROBLEM : low engagement with brand among students
Amazon Development Center Iasi wanted to organize an online training program aimed at students and recent graduates.
Goal1: create awareness around the online training seminar & convince students to attend
Goal2: recruitment of qualified students at Amazon Development Center in Iasi
Campaign concept: we came up with a concept titled “Theory into Practice: Amazon TiP Days” due to the purpose of the seminar: to help students shape their career in any business-related field, and potentially come work at Amazon Development Center Iasi.
Promo duration: 3 weeks
Ads budget: 700 euro
Overall campaign budget: 4500 euro
Channels targeted: Facebook
In 3 weeks, we obtained the following results:
- Over 1,500 clicks on the registration form for the online event.
- 93 registered attendees
- Total link clicks on Amazon’s open job position: 1,052
- CVs received: 97
- Hired: 25 (cost per hire: 180 eur)