Not a lot of people know that digital marketing can go hand-in-hand with artificial intelligence. In fact, AI is shaping the world of digital marketing with its ability to collect, analyze, and learn from these data.
In a study by Salesforce, it was revealed that 51% of marketers are already utilizing AI. The widespread use of AI in digital marketing proves how this technology is important in today’s digital landscape.
In this post, we will discuss the impact of AI and how you can incorporate it into your own digital marketing strategy.
Email Marketing
More than ever, brands are tapping to AI to personalize email marketing campaigns based on their target audience’s preferences and behaviors.
This allows business owners to form better connections with them and (with a bit of luck) turn them into paying customers.
Dynamic Pricing
Dynamic pricing is a strategy wherein the product’s cost will depend on its supply and demand.
An excellent example is the prices of ride-sharing apps that gradually increase as the demand rises. It also happens when you cannot find a discount when you need to purchase something online.
Predictive Analysis
This model could be applied in a couple of areas, and marketing is not an exception.
The predictive analysis makes it possible to predict the probability of a prospect to turn into a paying client. It can also predict other aspects, such as the quoted price that is needed to make conversions, or which customers are more likely to make more than one purchase.
Internet Searches
The way people use the internet to do online searches has already changed. That is why, as a marketer, you need to be aware of how you create and optimize your content.
As of the moment, there are two major advances in the field of AI that has revolutionalized search engine optimization (SEO) and internet searches: Voice search and Google RankBrain.
Moreover, technologies like Google Home, Apple’s Siri, and Amazon Echo have made it a lot easier for people to do online searches in just a click of a button or saying a voice command.
Website Design
If you thought that you could not build a website without a designer or a programmer, think again.
There are already a lot of applications like Grid that utilizes artificial intelligence to design a website based on the information provided by users. It could help you build a professional-looking site at a much lesser time and an unbeatable price.
Programmatic Advertising
This system is auction-based and allows an automated buying and selling of ad space. Both advertisers (purchasing the ad space) and publishers (selling the ad space) can achieve optimized results with AI through programmatic advertising.
Chatbot Services
Whether it is buying, inquiring, or complaining, messenger apps like Facebook Messenger, WhatsApp, and Viber make it convenient to reach out to brands and businesses, letting them know what is on their customers’ minds.
The best thing about it is that it is free and easy to use. However, large businesses might have a hard time replying every single time a customer sends in a message.
Imagine having to reply to thousands of messages during the work hours, with a lot of them asking the same questions.
Fortunately, to keep up with customers and to answer their queries, a chatbot or an AI program helps keep the conversation going with the user in their natural language.
Content Generation
Doing manual content generation can be tedious.
But imagine having a website that generates its own content. You will have a self-sustaining website, which earns money for you.
AI’s machine learning algorithm can already do this for you and is called content generation.
The Takeaway
By utilizing artificial intelligence, you will be able to reap the benefits that it can bring to your digital marketing strategy.
Whether you like it or not, AI will become part of your operations to boost productivity, profitability, and efficiency. That is why you must learn to adapt and get on board with AI.
Although you may not completely understand the nuisances of AI when it comes to digital marketing, you must have a key understanding of how it is shaping today’s marketplace, as well as your digital marketing strategy.
About the Author:
Kenneth Sytian is the Owner and CEO of Sytian Productions Web Developer Philippines. He has been designing websites and developing web apps for more than a decade. He is the driving force behind the company and influencer in the industry of web design and development in the Philippines.
