The eCommerce industry is a growing industry. It has seeped into almost all aspect of business relationships and it does not seem to show any sign of stopping. In fact, a study has shown that e-commerce sales in the US from 2010 to 2013 grew from $167.3 billion to $263.3 billion. And like most topics, it has its own philosophies, contrasting ideas, and numerous branches. One such branch, in the form of search engine optimization, deals with increasing a business’ visibility on the incredibly enormous stage of the internet. E-commerce SEO could be a topic on its own because it encompasses such a wide scope. Around the world, there are very few mid-range to big companies that do not use SEO in some capacity. To some, it seems almost incomprehensible to imagine attaining success with their eCommerce without the help of SEO. So for those that have not tried this service and are considering it, here are a few tried and tested SEO tips that could potentially help your business grow.
Do your Research
This first step seems pretty obvious, but it needs to be said. If you have no clue about eCommerce SEO in the first place or have limited knowledge about the topic, it is best to acquaint yourself with its meaning and common terms before jumping head first and hiring a marketing agency. It is easy enough to demand of an SEO agency to help you grow your business, but a far more efficient and constructive way would be to lay out a detailed plan with a concrete and attainable set of goals for you and them to work together to achieve. So being well-informed before meeting the professionals would save you time and money and facilitate a more conducive working relationship.
Front and Center
If it is not already obvious what this means, the main purpose of SEO is to make the company’s website easily searchable, especially in popular search engines like Google and Yahoo. One way this is done is by optimizing the traffic of the site, making sure that it is using the correct keywords and phrases that are commonly used to look for the specific products and services that they offer. The site should also be properly indexed, so it shows up on search results.
Just like the internet, blogging, too, exploded onto the scene in recent decades. The earlier iteration of the medium was mostly centered on the meandering thoughts of individuals, but it has ever since transitioned into something else entirely. Now, people use blogging as a way to offer further information. Blogging has also made its mark in the marketing world. In an article published in eWebscapes, blogging puts relevant content onto a site, something that many search engines favor highly. Blogging could also be an important method to dive deeper into a topic that is apparently quite broad.
There is no denying that the next leap forward when it comes to technology and communication is going to be centered on mobile. As more and more people migrate from using home computers and laptops towards hand-held devices like phones and tablets, many businesses are also restructuring their marketing strategies to accommodate mobile users. Mobile optimization involves making sure that the website is mobile-friendly so it can easily transition from a desktop view into a mobile view easily. This can help keep potential customers on the site longer.
Test, Test, Test
Before even launching your e-commerce site, it is of utmost importance that everything is working perfectly and as planned. Every link should lead to the desired page, every image should be optimized for both desktop and mobile viewing, even the font size, font style, and grammar of the content should be double, triple, checked. Important keywords and phrases should also be tested, making sure that when used in a search engine, it brings up the site in the result. There are many A/B testing tools that can be used for testing. Some, if not all, could help improve conversions for the website.
Don’t Forget Social Media
People tend to forget that the number of social media users has climbed steadily in recent years. As controversial as they are, the so-called social media influencers & followers have bitten a good chunk of the SEO market, and they’re doing quite well on their own. A wise marketing agency will take into consideration every possible way to help grow the business.