In an era where problems are solved through internet queries, content marketing is on the rise. Here are 3 reasons why not only regular site owners can benefit from content marketing, but also future mobile development companies.
1. There’s a vision to mobile content marketing
As a mobile app developer and a business owner, what you have to get your hands on is a content marketer that knows the value of your product. The specifications and the reasons you’ve chosen to put it on the market should be well-known by people who are actually trying to sell your product in the online medium.
This can be done by professionals who are eager to invest time in learning specific technical details. We, at Beaglecat, have worked with previous mobile app developers in the past and have provided successful solutions to boost a mobile company’s visibility on the web.
2. Content marketing lets people know what your product is all about
We’re certain your mobile startup is wonderful and different. But what makes it different? Whether it is your team or your ideas, we have to make sure the public knows everything about you is special. Proper content marketing as well as the solid schedule for posting it online, both help in consolidating your online image.
3. Personality issues? Say no more.
The only way both a regular user and a potential customer can find out about your goals and products is through pertinent data. Relevant content that is both informative and specifically designed for you is key to surviving in a world where competitors are everywhere.
5 examples content marketing is the key to making your mobile startup visible on the market
1. Socialpoint.es is a mobile games developer that’s on the rise. In this case, content marketing and a solid marketing strategy have worked together in boosting Socialpoint’s visibility. And the figures are here to show it – in mobile downloads, the company has an average weekly growth rate of 11%.
2. Another valid example is Scan, a brilliant mobile startup that’s set on creating mobile websites both for people, and for businesses. Those 13% from the weekly growth rate didn’t come out of thin air. We’re sure the Scan team makes all the effort in actually designing a mobile website, but people find out about Scan also through their blog.
3. Lookout is another positive example. Once a startup, Lookout is set on finding the perfect solution for mobile users, in the domain of security. They’re constantly developing new technologies to ensure safety of personal and business data. In spite of their initial success, they have not, however, ignored the fact that they can build an audience through amazing content. Which is why their blog’s been up from 2008.
4. HasOffers has developed an app fit for mobile marketers, that allows them to track the way they spend their budget on ads and the way mobile marketing affects the progress of their businesses. HasOffers used an intelligent marketing strategy, which consisted in launching the app, the website and the blog at the approximate same time. The blog comprises trustworthy content that’s usually published following a sustained editorial planner.
5. Last, but not least, there’s Thinslices. A company that, not long ago, was a startup. Their team specializes in designing mobile products and developing mobile apps. Distributing Thinslices products actually made the difference in this case. Managers were smart enough to invest in a blog and results are quite encouraging, especially since it’s been up for almost 3 years now.
In conclusion, content marketing for a mobile app is what actually counts, when comparing any regular mobile startup with one that’s willing to invest in letting people know what it’s about. The key to finding customers is making it easy for them to find you.