social media writing tools

10 Writing Tools to Create Great Social Media Posts

Social media has become one of the strongest and most influential tools for businesses, brands, and companies all over the globe. You can hardly find a business today that doesn’t have a profile on at least two major social media platforms. And, it’s no wonder social media platforms are so important for businesses, since they have more than 3 billion users worldwide. That means you need to improve your social media strategy and learn how to write better social media posts.

Luckily, there are online tools and resources you can use to improve your social media writing and make sure each post hit’s the bull’s eye with your audience. If you want to learn more about the tools you could start using today, just keep reading.

Here’s a list of 10 best writing tools to help you create great social media posts. Let’s take a closer look.

Google Trends


The first and biggest challenge all brands and businesses on social media are facing is what to cover and post about.

There are so many things happening in your industry and so much information you could share, that sometimes it’s hard to decide.

But, the truth is, you shouldn’t decide this on your own. Instead, you should use a tool such as Google Trends to help you discover:

  • trending topics
  • what your target audience is searching online
  • search volume for each keyword, phrase, or topic you choose

You can even compare two similar topics and see which one is currently more popular and in demand. That way, you’ll be sure you’re covering the right topics and giving your audience all the reason to read all your social media posts.

Another similarly helpful resource for finding the right topics to cover on your social media is Feedly. Feedly is designed to help you avoid information overload but still keep track of the trends, influencers, events, and news you care about.

Here’s how it works:

  • you get to select the resources you want to read
  • you choose the topics you want to read about
  • Feedly filters out the noise and irrelevant news
  • it allows you to follow the blogs and read the publications you care about

You won’t have to go through dozens of irrelevant articles just to find one you’re interested in. Instead, you’ll be creating a personalized news feed in which everything will be something you want to read.

This way, you’ll be well-informed and will be able to decide what to cover in your social media posts.

Google Keyword Planner 

Yes, keywords matter on social media just as much as they matter anywhere else online. If you want to make your social media posts more impactful and easier to find, make sure you’ve got the right keywords.

And, one of the best tools for finding the right keywords is the Google Keyword Planner. The tool is perfect for helping you:

  • detect potential keywords for your next social media posts
  • compare it with several others
  • see the competitiveness of every keyword 
  • get suggestions for other related keywords

It’s a tool that is easy to use, but it will help you boost our social media posts with the right content and make sure your target audience pays more attention to it.



 Once you decide which topics you want to cover, you need t make sure your posts are in alignment with your brand personality and image.

That means you have to choose your:

  • writing style
  • tone & voice
  • vocabulary

Thesaurus is a great resource to help you find the right words and communicate your message in the right way.

It will give you dozens of options to formulate your thoughts according to your post’s goal, intention, and message. You’ll be able to say exactly what you want, the right way.


As a brand looking to earn the respect and trust of your followers, you have to ensure everything you publish on your social media is accurate and polished.

That means you need a tool such as Grammarly to help you:

  • proofread the content of each social media post  
  • correct typos and spelling mistakes
  • correct grammar mistakes
  • improve the overall quality of your social media content

Grammarly allows you to paste your content into the content area and scans it within seconds. Using this tool will make sure you never post with a single mistake.

All Hashtag


 Your social media posts aren’t complete unless you include some proper hashtags. Hashtags are important since they mark the category of your posts and help your target audience find it in their searches.

But, sometimes we just don’t know what hashtags to choose. Luckily, the All Hashtag hashtag generator can help you choose the best hashtags for each social media post within seconds. 

Here’s how it works:

  • you type the word you want to associate your hashtags with
  • the generator gives you 30 hashtag ideas
  • you choose the ones you like the most

So, if you type the word health into the search box, you’ll get interesting hashtag ideas such as:

  • #healthyfoodshare
  • #healthymind
  • #healthiswealth
  • #healthychoices

You can then insert these hashtags into your social media strategy and enjoy seeing the popularity of each of your posts.

Cliché Finder

Whatever industry or niche you’re in, you’ll have some serious competition to fight on social media. And, if your posts aren’t original and unique, nobody’s going to care about you and your brand.

This is why you have to make sure you’re being original in everything you do. And, Cliché Finder will help you do it.

Here’s how it works:

  • paste your content to Cliché Finder
  • it will analyze it and highlight clichés it detects
  • you remove those clichés and find a better solution 

It’s that simple.

With a simple single check, your social media content will be turned into a more original, unique, and professional piece of writing. Social media writers find this tool extremely helpful and even fun to use.


Everyone could use a hand every now and then, and Evernote is a great tool for social media writers who want to keep everything well-organized and in control.

This online tool is designed to help you keep track of all your ideas, resources, references, and plans- all in one place.

Here’s what you can do with it:

  • sync all your notes in all your devices which allows you to work wherever you are
  • create notes
  • add images, audio notes, PDFs, and much more to your notes
  • use their formatting tools to write better
  • save web pages and resources to read later and use in your social media posts

To put it simply, Evernote makes sure you are in full control of your writing process and nothing slips your mind.

It’s a super-helpful resource that you should include in your social media writing strategy. 


Another online tool you should make a regular part of your social media writing strategy is the Hemingway App. It’s brilliant for helping you make your social media posts more readable and user-friendly.

It will analyze:

  • sentence readability and mark those hard to read
  • use of passive voice
  • use of adverbs
  • redundant words and phrases

It will also show the word count and give a readability grade. It’s a majorly helpful resource since it will help you improve the flow of your content and sure it’s social-media material.

If you need further professional help with editing your social media content, check out the ratings of these writing companies, and choose the one you like the most.


Anyone who’s trying to manage more than two social media platforms at once needs a tool such as Todoist to ensure everything is under control. Todoist is a tool that will help you organize your writing process and publish everything on time and the right way.

This tool provides:

  • a calendar for all your tasks and deadlines
  • project boards for you to organize your social media writing process
  • adding tasks quickly and easily
  • task prioritizing

You’ll be able to keep track of all your writing assignments and organize your writing process better. That will help you publish on all your social media platforms regularly.

Todoist is the ultimate organizing app that you should try for handling your social media writing process.

Final Thoughts

Writing for social media is a task that requires great organizational skills but also the right tools and resources that can help. You need to design your own social media writing strategy that will give positive results.

Use the writing tools we’ve shared above to make sure you’re doing everything you can to nail your social media writing. Track your results and we’re certain you’ll soon notice a significant improvement. 


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